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France Excellence 2022 already has a date The main luxury event in France will be held on September 19

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France Excellence 2022 already has a date The main luxury event in France will be held on September 19

The second edition of France Excellence, an event organized by Atout France – France’s Tourism Development Agency-, which debates the scenario and prospects for
French luxury goods and services, already has a confirmed date and place: next September 19, at the Rosewood Hotel in São Paulo, with the presence of some of the most important names in tourism,
gastronomy, fashion and culture from both countries.

The second edition of France Excellence, an event organized by Atout France – France’s Tourism Development Agency-, which debates the scenario and prospects for
French luxury goods and services, already has a confirmed date and place: next September 19, at the Rosewood Hotel in São Paulo, with the presence of some of the most important names in tourism,
gastronomy, fashion and culture from both countries.

 

Among the French partners confirmed for this edition are: Printemps, marking the return of the iconic French chain of luxury department stores to the Brazilian market, La Torre Eiffel and
Sodexo Live, seeking a new position with the high-end public.

The online event is open to the public, with a focus on travel professionals. Guests can attend the conference in person. As in 2021, the event will be
recorded and available on the Atout France YouTube channel and the content will also be available in the book in Portuguese.

For Caroline Putnoki, director for South America of Atout France, she said: France Excellence is an event that seeks to present in detail the best that France has to offer and also inspire the greatest
number of people to work in the luxury segment, which has very own.


While the France Excellence 2021 event focused on the history of luxury through the ages and civilizations and unique French savoir-faire, the 2022 edition will shed light on the
values inherent in French luxury: quality, emotion, exclusivity, sustainability. , history. And through these values, the ability of French luxury houses to renew themselves,
reinvent themselves, question and recreate themselves will be discussed.

“From an idea, a taste, a thought is born, then an attitude, an action and creation. The creators of luxury are numerous: in fashion, beauty, gastronomy, culture, art and tourism. These various worlds intertwine and are run by creators. The goal is to provoke reflection: how is this flavor born? In the gustatory sense, but also in the intellectual.

How can you create today in the universe of luxury, and at the same time be in a sustainable way? How is taste transmitted? And, how is the taste for creation formed (among the new generations)? How is the creation configured with a certain French spirit? Putnoki says.

The 2021 edition of France Excellence is available on the Atout France YouTube channel in , and also for free as a digital book in Portuguese.
Registration for the 2022 edition of France Excellence can be done on the website:  www.franceexcellencelatam.com

France Excellence Latin America and France in social networks
Hashtags:
#FranciaExcelenciaLatam
#ExploreFrance
Instagram profile:
@francefr

 

About Atout France
Atout France, the French Tourism Development Agency, works to develop the tourism industry. The agency maintains a monitoring and analysis system for the international tourism market
. This knowledge of supply and demand allows you to define strategies to develop French tourism. Atout France brings its expertise in engineering and development to
increase the competitiveness of companies and the attractiveness of French destinations. The Agency assists 1,200 professionals in their tourism marketing and promotion operations in France and
abroad, and is responsible for missions aimed at improving the quality of the offer: classification of tourist accommodation, registration of travel operators, monitoring Y
promotion of the Vignobles & Découvertes label. The Agency carries out its missions internationally thanks to a network of 33 offices in 30 countries. Its area of intervention extends to
78 markets thanks to the actions carried out in collaboration with the services of the French embassies.